One master Y.
Every touchpoint.

Four colours for four parts.

The core colours come from the 30 Years artwork and name the parts of the Y. The purple sits naturally in a jacaranda city; that is an observation about the place, not a meaning given to the mark. No cultural or flag meaning is attached to the colours. CMYK values are ICC conversions to FOGRA39 (coated); Pantone matches are to be made physically against a press proof, so no Pantone numbers are asserted here.

Neutrals

• Deep purple (ink) #231148
  RGB 35 17 72
  CMYK 94 98 0 60Type and dark grounds; the reversed ground for the white lockup.
• Night #1B142B
  RGB 27 20 43
  CMYK 91 84 4 90Darkest ground for nightlife and digital dark modes.
• Cream #F6F1ED
  RGB 246 241 237
  CMYK 5 5 7 0Warm light ground for print and signage.
• Stone #E6DED4
  RGB 230 222 212
  CMYK 12 13 18 0Secondary light ground; map land; card backs.
• White #FFFFFF
  RGB 255 255 255
  CMYK 0 0 0 0Paper, screens, the full-colour lockup ground.

Tshwane thematic palette

Five families from things visitors see in Tshwane, each with a text-safe deep tone, a mid tone for fills and a light tint. They mark experiences; they never replace the core colours or appear in the Y.

Tshwane in application.

Each piece is built from the master logo files and the colour, type and graphic rules above, at true physical size.

Stationery

Institutional and destination contexts, from a business card to a media release. Restrained: one lockup, the colour sequence, clear hierarchy.

Tourism collateral

Guides, maps, cards, passes and credentials. The photograph leads; experience colour tells the visitor which story they are in.

Wayfinding

Eight sign types drawn to scale with type sizes for real viewing distances. The Y signs the network; it is never decoration.

Transport

Five vehicles, one path system. Generic outlines: no vehicle mock-ups were supplied, so final artwork is fitted to each fleet template.

30 Years

A commemorative template for any civic anniversary, shown with the 30 Years artwork. It sits beside Destination Tshwane, never instead of it.

Campaign, public space and scale

Posters, billboard, social, merchandise, a permanent meeting point and the scale test.

Lockup configurations. One source.

Production artwork derives from the canonical master files. Campaign visualisations show proposed settings; final applications must use the supplied vector artwork. The hierarchy says which mark to use; the rules keep it intact when a department, printer or partner uses it without a designer.

Primary mark

The Y alone. The master symbol; every other mark contains it unchanged.

Use once the name is established nearby: app headers, pins, seals, closing frames.

Wordmark

DESTINATION TSHWANE in outlined Poppins Medium. It has no file of its own and is never set as live type.

Appears only inside a lockup; shown here in the compact lockup.

Lockup

Y, wordmark and payoff in fixed relationships: primary, secondary, horizontal, vertical, compact.

The default choice. Pick by space, never by taste.

Institutional mark

The horizontal lockup without payoff, in full colour or black on white.

Correspondence, reports, invoices, forms and office printers; survives monochrome copying.

Destination mark

The lockup with the payoff or an experience name in its family colour.

Visitor-facing campaigns, signs and places. Twelve experiences, no new logos.

Micro mark

The Y on its cream tile: app icon, favicon, social avatar.

From 16 px. Below the Y-only minimum, the favicon file replaces it.

The rules, on one page